2024广州设计周主办方之设计策展 | PONE普利策x立邦:垣也奇境

广州设计周主办方赵经理159 0192 6719

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策展项目信息

项目名称:Magic·垣也奇境

—2023广州设计周立邦展位

展览面积:300㎡

策展设计:PONE普利策设计

,时长01:43
立邦延续标志性“奇境”系列,营造多感官体验交叠的梦幻奇境,游走于立邦魔术漆的多面魅力中。In a continuation of its iconic "Wonderland" series, Nippon Paint has created a multi-sensory wonderland that shows the myriad charms of Nippon Magic Paint.

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展厅以“自然”为核心,从中提炼 形态、色彩、体验元素,引导观者与立邦共赴“MAGIC · 垣也奇境”,在质感之美中探索生活与自然的生动联结,捕捉生活的美好瞬间,唤醒内心的希望与憧憬。Nature is the key inspiration for the exhibition hall. The forms, colors and elements of nature were distilled to create "MAGIC: Wonderland of Boundless", where viewers can appreciate the connectivity between life and nature from the beauty of textures, capture the wonderful moments in life, and reawaken the longings and dreams that lie within them.

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本次立邦呈现出的感受是 自由 浪漫 沉浸 绚烂Through this exhibition, Nippon Paint hopes to evoke a sense of freedom, romance, captivation, and grandeur.

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建筑提取自然褶皱的造型肌理 大自然地质细腻的肌理变化

The architecture is inspired by the textured folds of the earth and their natural and minute changes.

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光影交织 一望无际的麦浪 宛如一幅流动的画The play of light and shadow and the endless wheat fields form a moving painting

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沉浸在一片大自然的麦浪里 一条丝滑的飘带悬浮在空中Immerse in the rolling wheat fields as a single flowing silk ribbon floats in midair

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链接自然与未来 人与自然Connecting future and nature, humans and nature

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色彩麦浪 自由 褶皱与麦浪Colorful rolling wheat fields, freedom, folds and rolling wheat fields

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立邦魔术漆 游走在不同的弧度与皱褶中Nippon Magic Paint can be found in every curve and fold

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展厅以柔美、自由的弧面结构,构建起与麦浪相融的建筑体系,造型既像一条丝滑的缎带弯曲漂浮于原野间,串联起人与自然的深度对话;又如大地连绵不断的肌理褶皱,筑就充满生命力的灵性空间。质感、色彩、光影在此交汇,消解了实体空间与自然灵感的边界,由此开启感受立邦魔术漆多面之美的绮想体验。“垣”,古意城池筑墙,垣外,融蕴浪漫诗篇;垣内,双层立体动线为观众呈现了一场充满惊喜的探索旅程,也赋予立邦魔术漆更多的展现可能。

A liberal use of soft curves is employed in designing an architecture that blends seamlessly with rolling wheat fields. The space resembles a loose silk ribbon suspended above a field – inspiring an intimate dialogue between humans and nature, as well as the endless folds of the earth – creating a space that is filled with life and soul. Texture, color and light fuse together, erasing the borders between physical space and nature-based inspiration and creating a fantastical experience that allows viewers to feel the myriad charms of Nippon Magic Paint. These were inspired by city walls in ancient times. Beyond walls lies poetry and love; within them, a two-level 3D traffic flow offers a richer exploratory experience for its visitors while creating more avenues to showcase Nippon Magic Paint.

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